Category: B2B
Adobe. What is in The Box?
The brief
Adobe wanted to reach the best creatives and designers in London with a teaser and launch event. We used a unique digital 'member get member' campaign to find the audience and get them to sign up.
Driven to our site by a viral movie or referral DM piece / Email (based around the question “What is in the Box?”), visitors saw a list of people and agencies who were going to attend our event and find the answer. To join this select “who’s who”, they'd have to register and attend too
The work
Campaign showreel |
Watch |
View |
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DM Box |
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Microsite |
Launch |
Launch event |
See |
Teaser video |
Watch |
The results
Smashing our target of 500, we had over 5,000 creative registrations, 110,000 viewings of our viral video, and a packed event.