Category: Best use of multiple channels

Adobe. What is in The Box?

The brief

Culminating in an exclusive industry launch event, this teaser campaign used a unique member get member mechanic combining several digital channels plus DM element, to reach the best creatives and designers in the UK.

Driven to our site by a viral movie or referral DM//email based around the question “What is in the Box?”, visitors saw a list of people and agencies who were going to attend our event and find out. To join this select “who’s who”, they’d have to register and attend too.

The work

Campaign showreel	Watch
Email	View
DM Box	See
Microsite	Launch
Launch event	See
Teaser video	Watch

The results

Smashing our target of 500, we had over 5,000 creative registrations and a packed event.